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Why Marketing Won't Fix a Bad Business
Many business owners believe they have a marketing problem. Often, they don't. They have a product problem. Or a service problem. Or an operations problem. As a local marketing agency owner, one of the most common reasons I decline potential clients has nothing to do with budget. It's because I don't believe marketing is the solution to their biggest challenge. Marketing Amplifies Reality Good marketing gets attention. Great marketing gets lots of attention. But attention is
Joel Mounts
6 days ago2 min read


The #1 video format local businesses should use to get customers in the door in 2026
This isn't even close. Here's the magical format you want. Introducing: Explain-to-Sell. In short: someone from the company walks around answering interesting questions about your product or service. Check out these examples from one of our clients in Grand Rapids: this did 260k views this did 2.5M views Here's how to make them: Interesting Questions Think of simple, interesting questions about whatever it is you sell. Superlatives seem to work great. ("biggest X", "worst X",
Joel Mounts
Apr 232 min read
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