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Here's how I'd make a car dealership in Grand Rapids famous. I call it the 1-2 punch. It'd work for any of the 15ish car dealerships in town. And because only one dealership is doing social media well (@bergerchevy on Instagram) — or doing it ok, at least— this is a wide-open approach to selling a bunch of cars. First: content. Pick the biggest personalities on the team, and film them explaining cars and features. Not selling. Not offering deals. Just explaining things. Local

Many business owners believe they have a marketing problem. Often, they don't. They have a product problem. Or a service problem. Or an operations problem. As a local marketing agency owner, one of the most common reasons I decline potential clients has nothing to do with budget. It's because I don't believe marketing is the solution to their biggest challenge. Marketing Amplifies Reality Good marketing gets attention. Great marketing gets lots of attention. But attention is

This isn't even close. Here's the magical format you want. Introducing: Explain-to-Sell. In short: someone from the company walks around answering interesting questions about your product or service. Check out these examples from one of our clients in Grand Rapids: this did 260k views this did 2.5M views Here's how to make them: Interesting Questions Think of simple, interesting questions about whatever it is you sell. Superlatives seem to work great. ("biggest X", "worst X",