This isn't even close. Here's the magical format you want. Introducing: Explain-to-Sell. In short: someone from the company walks around answering interesting questions about your product or service. Check out these examples from one of our clients in Grand Rapids: this did 260k views this did 2.5M views Here's how to make them: Interesting Questions Think of simple, interesting questions about whatever it is you sell. Superlatives seem to work great. ("biggest X", "worst X",